Queen of the Damned Review Essay Example

Queen of the Damned Review Paper Essay on Queen of the Damned Probably every woman in his life uttered the phrase: All men the goats. And if your life has been going on for thousands of years. Well this is how can get it for a period of time representatives of strong half of humanity? The third book Vampire Chronicles by Anne Rice speaks about the Akasha, the queen of the damned awakened, the mother of all vampires, that strictly speaking the same thing. Moving away from centuries of sleep, she obviously got the wrong foot. In the first place, she decided to change the faithful husband to Lestat. And the question of divorce decided quite radically killing ex-husband. As it turned out eternal love lasts 3-4 thousand years, and then companion falls in love with a rock star and leaving the narrowed, not bothering to explaining the reasons for his action. Second, kill all the vampires except for friends of her lover Lestat. Thats certainly better to keep out of the womans eyes when shes not in the mood. We will write a custom essay sample on Queen of the Damned Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Queen of the Damned Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Queen of the Damned Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Well, and, thirdly, comes to the conclusion that all the ills of the earth by men and therefore their number should be substantially reduced, leaving small part to perform the function of reproduction, so to speak. I do not know how the remaining group favorites, but the majority of those sentenced to death, I think, would not be in accordance with its decision. To make matters worse in the Akashic megalomania increased to such an extent that she imagines himself almost god. And now the surviving vampires do not know what to do with this treasure. I must say, they are not hard to please, sleeps poorly, woke up even worse. Taking care of the reader and do not forget to give the heroes of the previous books, the author collects all vampires, who in the previous two parts appeared at least briefly. However, a majority of them spelled out very blurry and taken them to a supporting role. A Lestat, which is undoubtedly one of the main characters practically unrecognizable. He lost against the background of the image of the Akash and looks very confused. Do not get tired of surprising the author, read the third book, but Lestat in each of them completely different. Do not departing from tradition, Rice constantly changing place and time of action, leaving the reader from one continent to the other, throwing through the whole Goals. Like the previous book in the series, it contains the story in history, tells us about the appearance of vampires. It was only thanks to this legend, I put the book 4 out of 5 because versions of the Damned was much more interesting main plot line. At least for the sake of this fascinating ancient Egyptian myth should read the book. Finally it must be said that those who liked the film Queen of the Damned can safely take up a book. The plot in the movie is so warped that it is, in my opinion, can not even be regarded as an adaptation of, rather it is a completely independent work.

Free Essays on Sudan Religion

SUDAN RELIGION III. The Role of Religion Contrary to popular mythology in the West, religion is not and has never been a chief incendiary of the civil war in the South. The Republic of Sudan is largely Muslim, and nowhere are Christians a majority, even in the South. Christians constitute approximately 5% of the total population, and are represented by more than double that percentage in the National Assembly. The religious dispersion in the South is 17% Christian, 18% Muslim, and 65% animist. Since independence, Sudan has never attempted to impose Sharia hudud punishments on Christians or override Christian practice in family law matters such as marriage, divorce, or inheritance. Freedom of religion is further augmented in the 14th Constitutional Decree. It declares: "Freedom of religion, belief, worship rites, dawaa, missionary and preaching activity are guaranteed to all, and no citizen shall be coerced to embrace any religion or creed." No religious test oath is imposed as a condition of holding any public office, unlike in Great Britain where Anglicanism is required of the Royal Family. In sum, the religious freedom decrees fully satisfy the religious plank of the IGAD Declaration of Principles, which provides: "FREEDOM OF BELIEF AND WORSHIP AND RELIGIOUS PRACTICE SHALL BE GUARANTEED IN FULL TO ALL SUDANESE CITIZENS." Freedom of religion in Sudan is celebrated not only in letter, but in spirit. Churches flourish everywhere, and Khartoum is brimming with scores. The Pope and the Archbishop of Canterbury are greeted with universal applause. Churches are frequently situated within blocks of mosques, and Christians and Muslims are integrated in neighborhoods, professional and social clubs, and in a broad array of similar community organizations. There are no religious ghettoes anywhere in Sudanese life. Christians educate their children in public and Christian schools, and the reputation of the latter ... Free Essays on Sudan Religion Free Essays on Sudan Religion SUDAN RELIGION III. The Role of Religion Contrary to popular mythology in the West, religion is not and has never been a chief incendiary of the civil war in the South. The Republic of Sudan is largely Muslim, and nowhere are Christians a majority, even in the South. Christians constitute approximately 5% of the total population, and are represented by more than double that percentage in the National Assembly. The religious dispersion in the South is 17% Christian, 18% Muslim, and 65% animist. Since independence, Sudan has never attempted to impose Sharia hudud punishments on Christians or override Christian practice in family law matters such as marriage, divorce, or inheritance. Freedom of religion is further augmented in the 14th Constitutional Decree. It declares: "Freedom of religion, belief, worship rites, dawaa, missionary and preaching activity are guaranteed to all, and no citizen shall be coerced to embrace any religion or creed." No religious test oath is imposed as a condition of holding any public office, unlike in Great Britain where Anglicanism is required of the Royal Family. In sum, the religious freedom decrees fully satisfy the religious plank of the IGAD Declaration of Principles, which provides: "FREEDOM OF BELIEF AND WORSHIP AND RELIGIOUS PRACTICE SHALL BE GUARANTEED IN FULL TO ALL SUDANESE CITIZENS." Freedom of religion in Sudan is celebrated not only in letter, but in spirit. Churches flourish everywhere, and Khartoum is brimming with scores. The Pope and the Archbishop of Canterbury are greeted with universal applause. Churches are frequently situated within blocks of mosques, and Christians and Muslims are integrated in neighborhoods, professional and social clubs, and in a broad array of similar community organizations. There are no religious ghettoes anywhere in Sudanese life. Christians educate their children in public and Christian schools, and the reputation of the latter ...

SMART Goal Assignment Example | Topics and Well Written Essays - 1250 words

SMART Goal - Assignment Example In working out the core competency, some critical aspects must be considered. The aspect to be put on considerations is the skill, knowledge and attributes (KSA) that is related with this competency. The only KSA that is related with core competencies is using evidence to guide nursing practice. In unison, the core competence and the KSA will be used to form a leadership development smart goal. I will research on benefits of using evidence-based practice on employees who commit errors while doing nursing procedures in hospital, after I seek approval from the hospital manager. Review nursing procedure manual and guidelines, and convene a meeting with organizers of continuous medical education. Review scholarly articles and credible databases to obtain information on how using evidence to guide your practice can benefit the employees by November 24, 2014 (MacLeod, 2012). As policy dictates for any other institution, one has to seek approval before any investigative or research is done. This is usually done to safe guide the interest of others who might be implicated on the research if the motive of the research is bad. To avoid researches that might wrongfully implicated on any research the motive must be assessed. On approval one need to display the proposal of the research and what he or she is seeking to achieve. With this very reason, I had to seek for the approval from the hospital manager in order to get the consent and a go ahead letter to pursue my research on the benefit of evidenced practice in the hospital set up on the employees that commit many errors for the absence of using evidence to guide their practice. This should come first on the action plan. Next on the action plan was to review the procedure manuals and the guidelines being used in the practice. The intention is to identify the most current position of the employees with regard of material being used to practice in the hospital. This one of the problem

Writing for Media Assignment Example | Topics and Well Written Essays - 1250 words

Writing for Media - Assignment Example ually might have lived a little bit nicer, because gas was so much cheaper.† His comments were mirrored by his girlfriend, Marla, who laughed when asked about savings and interest rates, saying â€Å"I haven’t made enough to put any money away for years, what do you think? If the interest rate were 0 or 10% it couldn’t make a difference to me.† Though state budgets have been viciously slashed by the recession, neither of these two people seemed to notice the difference: they made too much money to be eligible for Medicaid already, and so did not face rollbacks there, and relied on very few other modes of social support. Certainly other people who made less or who were more reliant on social welfare may have had a very different experience, but for some, it is clear that being poor meant that the recession did not take a huge bight out of standard of living. The economic situation seemed much more dire to those in the lower middle and middle classes. Younghee Jan, 62, for instance, had worked as a welder and a post office clerk respectively for 35 years before attempting planning to retire around 2010. Planning to retire to a smaller but distinctly nicer house in a nicer neighborhood than he had lived for most of his life, Mr. Jang decided to buy a house in 2006, having moved here from northern California. His divorced wife tells a similar story. They sank a great deal of their nest-egg into a down payment, negotiating what seemed then like a low fixed interest rate and feeling certain that they could make their payments based on their pensions, especially given how much of the house they had already managed to pay off in a large down payment. As the recession worsened, however, they suddenly found themselves holding the bag on an unsustainable mortgage. The low interest rate they locked in at was almost twice as high as what one could get for a home loan now, and they find themselves, like many people, with a house that could not clear the mortgage

Dividend Policy at Fpl Essay Example for Free

Dividend Policy at Fpl Essay In 1994, Merrill Lynch published a report that disclosed the change in their investment rating for the FPL Group, Inc. . They had downgraded this rating as they expected the directors would choose not to raise the annual dividend. This also happened to be the first time in 47 years that the FPL Group had not raised dividends. This tweaked the interest of a certain electric utilities analyst at the First Equity Securities Corporation, Kate Stark. She now was faced with the decision whether or not to amend her own recommendation of â€Å"hold† on FPL Group, Inc.’s stock (her recommendation of hold was based on the assumption that FPL will keep its dividend at $2.48 per share, or increase this slightly). James Broadheld, chairman of the FPL Group, understood the issues of an ever changing marketplace, and knew that the industry was on the verge of being deregulated, and thus implemented a strategy that focused primarily on a strong commitment to quality as well as customer service, while focusing on the utilities industry and expanding capacity in order to improve its own cost position. He believed that this approach to business would result in a future of â€Å"full and open† competition amongst all competitors. As a result, as of May 1994, the FPL Group was faced with a critical question – to decrease their dividend payout ratio or not? Prior to Broadheld’s entry to FPL, chairman Marshall McDonald expanded the types of industries FPL were involved in during the 70’s and 80’s, leading to extensive diversification. Examples of such industries include real estate and insurance, just to name a few. As Broadheld stepped in, FPL’s diversification decreased and as a result the firm saw an improved efficiency. Exhibit 7 revealed that FPL’s capacity margin is 8.6%, which is alarmingly low in comparison to the other provided companies. The overall average is approximately 11.39%. This lower capacity margin shows that not much growth is to be expected of the firm, and this is of course relative to other firms. The same exhibit illustrates cost-management problems. More specifically, FPL’s transmission cost of $0.0019/kWh is significantly greater than the other firms provided with an average of $0.0010. Also, considering the fact that the company purchases 30% of the power used from foreign firms, FPL’s respective power costs can be high as they are exposed to the risk of changing (and increasing) power prices. The case presented a wide variety of changes in the industry’s regulatory standards. For example, 1992’s Wholesale Wheeling allowed companies to buy power from another with the help of a third party. In addition, the Retail Wheeling of 1994 allowed actual customers to not only buy from the monopoly, but from other utility firms (again through third parties). Also, many firms have lost of a substantial amount in market value, including the SP Electric Utilities Index with a decline of 20%. Turning to an evaluation of the firm, many concerns have been raised over FPL’s ever-increasing interest expense since 1993. Analysis Total earnings are the sum of dividends paid and retained earnings. Dividend-paying firms attract investors. Generally speaking, shareholders either look for growth and/or income when purchasing shares. The former tends to pay less attention to dividend payments and more on the capital gain, whereas the latter prefers a regular income for the investment made. If Kate Stark wishes to revise her current suggestion, she needs to consider the pros and cons in doing so. Focusing first on the negative effects of cutting back on dividends, signalling is undoubtedly one of the biggest issues at hand. Since lower dividend payments may be perceived as a red flag in the company’s finances, this information will likely cause a negative reaction in the market. Therefore, concerns in a decreasing stock price are justified. As for the benefits of lowering the company’s dividend policy, the company can now use a larger amount of funds that would have normally been kept aside for dividend payments. This definitely makes changes to the firm’s financing sources. The money can thus be used for value-increasing projects. From the point of view of an investor, it may not be such a bad idea, considering that dividends are taxed more than capital gains. This results in a potentially large amount of savings for the investors. Also, one of the main benefits of reducing the dividend policy is to lower the risk of market volatility and deregulation.

Henry Adams :: essays research papers

The Education of the Henry Adams reviews Adams’s and the United States’s education and growth during the 19th century. Adams was an old man who had Puritan beliefs about sex and religion. In this autobiography, Adams voices his skepticism about man’s newfound power to control the direction of history, in particular, the exploding world of science and technology, where all certainties of the future have vanished (anb.org, 1).   Ã‚  Ã‚  Ã‚  Ã‚  Adams grew up in the United Stated where he was a Puritan. Puritans believed that sex (women especially) was just a form of fertility and reproduction; otherwise “sex was a sin'; (Adams, 384). “American art, like the American language and American education, was as far as possible sexless'; (Adams, 385). The only sculptures and paintings of women that Adams viewed with understanding were those like the Virgin Mary, who was always seen as non-sexual. For example, “America was ashamed of her…have strewn fig-leaves so profusely all over her'; (Adams, 384). However, during this time of the technology revolution, women were beginning to be viewed differently, especially in Europe. Women were viewed as beautiful and mortal beings. People such as Rodin were representing women in paintings and sculptures sexually. Sex was becoming something more than just a means of reproduction. Suddenly Adams was far, far away from his Puritan custom-bound life.   Ã‚  Ã‚  Ã‚  Ã‚  People were no longer motivated by religion, being saved by God, and going to heaven; science, technology, money, and power had taken over the drives of man. Religion (a common “scale'; of the past) had taken the backseat to science, technology, money, power, and the new ideas and art of sex (all new “scales'; of the present and the future). “In opposition to the medieval Virgin, Adams saw a new godhead—the dynamo—symbol of the modern history’s anarchic energies'; (anova.org, 1). Adams desperately wanted to learn about the new world of technology, the “dynamos';, yet he felt helpless to find this new knowledge and to comprehend it.   Ã‚  Ã‚  Ã‚  Ã‚  Adams was overwhelmed by the technology of the dynamos. When Adams saw the dynamo, it became a symbol of the future, of infinity (Adams, 380).

An Analysis of Saigon Morin Hotel in Hue City Thorough 7ps in Marketing Strategies

TITLE An analysis of Saigon Morin Hotel in Hue city thorough 7Ps in marketing strategies INTRODUCTION The ability to market a hotel in the appropriate way to the appropriate market is essential to the success of the business. For this to succeed, those in key roles need to understand the product that they are selling and the market to which it is being sold. Managers maximize their returns through understanding the market they are operating in and applying those marketing techniques that can best attract guests. Hotels are a service industry. Hotel products have the following characteristics: inseparability, intangibility, perishability, and variability. As society has changed, with people having more disposable income and more free time, there has been a growing awareness and desire by a greater number of people for service-orientated products such as hotels. Along with this growth, understanding is needed for the products that are being marketed. Since the early 1960s many marketers have been using the â€Å"4Ps† marketing mix: (1) product, (2) price, (3) promotion, (4) place. Consideration is given to the change that would result from varying the product, price, promotion, and place in achievement of the organization goals. However, use of the 4Ps is limiting when considering a service orientated business such as a hotel as it does not adequately reflect the complexity of the product. In response to the limitations of the 4Ps marketing mix, Booms and Bitner (1981) proposed a 7P marketing mix. These 7Ps included the 4Ps, adding People, Process, and Physical evidence. STATEMENT OF PROBLEM Marketing mix plays an important role in enhancing business efficiency of enterprises. Nowadays, it does apply to not only the material products but also the services, lodging service for example. The marketing mix has affected dramatically customer satisfaction, cutting edge of competitiveness of service enterprises†¦ Saigon Morin Hotel is well-known as the leading hotel in Hue. However, it has been strived to overcome threats coming from the market. Above all, they are faced to the new potential competitors, such as Celadon Hotel, La Resident Hotel, Hue Green Hotel, etc†¦ PURPOSE In order to enhance the business efficiency of Saigon Morin Hotel, the study was carried out on the efforts putting the marketing mix into practice from the customer viewpoints, from which solutions was made to improve the marketing mix for the hotel businesses. The aim of my research is to assess the implementation of marketing-mix product stay at Hotel Saigon Morin, which focused analysis of state marketing-mix elements of the hotel, identifying constraint. The purpose is to propose solutions to improve marketing-mix policies contribute to resolving the issues. METHODOLOGY Research of my topic will require the collection of many statistically figures and hard data. For this reason, I will collect a good part of the data from online sources and files. The theoretical framework is based on â€Å"Principles & Practice of Marketing† book by Jim Blythe. This framework illustrated the outline of marketing planning process for service organizations. However, the phase of formulating marketing objectives and strategies will be focused. When researching the Saigon Morin Hotel, I will depend highly on files and documentation of statistical figures as well as my ability to collect information from managers and employees via the interview process. A good part of my research period will be spent in Hue city interviewing Saigon Morin Hotel customers and non Saigon Morin Hotel consumers alike to gain differing perspectives on the hotel industry. Interviews will be conducted with the help of my uncle who is currently working for Saigon Morin Hotel. I plan to spend time in this hotel interviewing customers and employees of the hotel to understand how this hotel has personally affected the people. Furthermore, I plan to spend a brief period in this hotel interviewing the Sales and Marketing manager in order to understand how the people at base of this hotel industry have been impacted by the global expansion of this hotel. Lastly, observational skills will be essential in all stages of my research in order to gain a first-hand perspective of the role that 7Ps plays in the success of the hotels and analyze how 7Ps affected in the operation of this hotel industry. LIMITATIONS This research has numerous restrictions that must be taken into account for including: a short time frame, my level of experience, my skills in research methods, language barrier. I remain optimistic that all the limitations foreseen can be overcome. DESCRIPTION OF THE HOTEL Built in 1901 by French, the Morin Hotel is one of the oldest hotels in Vietnam. Survived through many wars, this is more than a hotel. It is a part of the history of Hue city in the last 100 years. Now lovingly restored to its century-old glory, Saigon Morin is once ready to live up to its reputation as the choice of celebrities, intrepid adventures and businessmen. The Hotel offers everything a discerning traveler would expect form a world class hotel without sacrificing the old world charm that made the Morin Hotel legendary. CUSTOMER SATISFACTION According to the statistics, customers staying in Saigon Morin Hotel stated that 88% people are willing to recommend this hotel to others. What is more, the level of this hotel among 123 people is listed below: Excellent: 52 people Very good: 45 people Average: 15 people Poor: 7 people Terrible: 3 people Ms. Phika from UK said â€Å"Great Hotel in Hue. We stayed in a deluxe river view room. There are marble floors in the hall and bath, the rest is hardwood and it is creaky†¦ no sneaking quietly to the bath at night. The room was bright, the lighting good with one window wall with a view of the Perfume River. The plumbing is very modern and cool. The king size bed is comfortable and elegant looking when you arrive. The pillows to sleep on were huge and gave neck pain the next day, so I ended up sleeping on a smaller decorator pillow. The staffs are very helpful and kind. The included buffet breakfast has a good selection and lunch is good at $9 U. S. for pizza/soup or sandwich. The fitness area really needs a better lay out! Right now the bathrooms are in the restaurant, the equipment in an open area and a shower outside with a curtain. You would have to dry off and dress in the shower. Other than that, it is a wonderful five star hotel and we certainly would use it again. † Ms. Susan Skate from Florida, America said: â€Å"Loved this hotel! I've been all over the world on business, and I've rarely had a bigger or more beautiful room, complete with lovely seating area with French doors opening onto a balcony that overlooked the riverfront street below. Staff was friendly, food excellent and the halls were lined with vintage photos of the colonial days of Hue, perhaps Vietnam's most beautiful city. If you're here on business, internet connections were good, though allow time to see this fabulous city! † RESEARCH RESULTS 1. Characteristics of the hotel guests source Customers primarily Saigon Morin Hotel is the tourists that require high quality good service and high affordability. Situation of customers and fluctuations target market of the hotel were studied through data in the period 2002-2004. Market primarily Saigon Morin Hotel is international guests. International visitors in 2002 accounting for 94. 6% of total visitors in 2004 accounting for 92. 7%. Particularly in 2003, the proportion of international visitors was reduced to 86. 5% due to the impact of the Sars epidemic. Most come from France, America and Japan. Total number of visitors from these three markets account for more than 50% of international tourists and visitors from other sources in this market also tends to increase over the years in the period. Based on these statistics, the project has identified target market is the French market customers. Two very large market potential for hotel focus is directed to the American market customers and customer markets in Japan. 2. Fluctuation on the number of guests to the hotel – the seasonal Observation chart shows the fluctuations of the number of visitors over the months in 2002 and 2004, we easily recognize the seasonal computer products stay in the hotel's Saigon Morin. High season welcoming guests of the hotel is between October and March next year. At this season, booking a large volume, while the capacity of the hotel reception is limited, therefore, the planning reception guests are considered the most important work. In the summer, although the peak season for domestic tourists but Saigon Morin Hotel start season away customers because the weather is too hot at this time – type the harsh summer climate is not suitable for travel habits calendar of most tourist Europe, America. Review the implementation of marketing-mix elements of the hotel Topics conducted evaluating the implementation of marketing-mix elements based on the reviews of customers about the marketing policies of the hotel. Likert scale used to measure customer perception of marketing policy of the hotel. Assessment of clients felt made based on statistical frequency and point average (see table 1) Group 1: Average Scores on the satisfaction of customers with Product stay hotel |The criteria |Mean frequencies and statistics | | |n |Mean |Standard Deviation | |1 – Product Policy | | | | |Trademarks |125 |4. 7 |0. 96 | |Professional |125 |4. 09 |0. 74 | |Enthusiasm |125 |4. 22 |1. 28 | |Advantage position |125 |4. 46 |0. 85 | |Beautiful scenery |125 |4. 45 |1. 84 | |Comfort level |125 |4. 01 |1. 2 | |Sanitation |125 |3. 91 |1. 56 | |Safety |125 |4. 18 |0. 71 | |Food supplements |125 |3. 40 |1. 93 | |2 – Price Policy | | | | |Calculated satisfactorily |125 |3. 5 |0. 53 | |Competitive |125 |3. 72 |0. 98 | |Flexibility |125 |3. 27 |0. 64 | |Information for visitors |125 |3. 36 |0. 1 | |3 – Distribution Policy | | | | |Communication Arts |125 |3. 97 |1. 13 | |Identify and meet needs |125 |4. 10 |1. 28 | |Practices professional welcome guests |125 |3. 90 |0. 94 | | Gadget information |125 |3. 3 |0. 68 | |4 – Promotion Policy | | | | |Methods promote |125 |3. 74 |1. 12 | |Content Information |125 |4. 26 |0. 98 | |Effective |125 |4. 18 |0. 76 | (Source: The total number of sample surveys. Apr point Likert: 5-Very satisfied, 1-Dissatisfied). ? * D? i v? i chinh sach s? n ph? m, di? m trung binh c? a cac tieu chi du? c danh gia kha cao, For policy products, the average score of the criteria are evaluated fairly high, above 4 points. However, the needs of customers around the fact that so very diverse in some criteria are relatively large standard deviations. ? For pricing, the average score in the range from 3 to 4 points and standard deviation of the statistics does not show that most large customers are not really happy with the pricing of the hotel. Considering on the market aspects these results show the status of supply and demand larger customers to accept higher prices. Here, again explained the strategic pricing Skimming price of the hotel. ? For distribution policy, customers were able to evaluate better identify and meet customer needs by staff in the hotel. This is actually a strong point of the hotel because of the ability to identify and meet the needs of customers will stimulate more customer needs a new higher level, more diversified. ? For policy promotion, customers appreciate the content information of the hotel product. With the significant (? 0. 05), the average standard deviation is 4. 26 and 0. 98 has shown the influence of information content of the advertising message to the detailed evaluation of customer policy in promoting the hotel product. 3. Analysis of factors affecting the policy development for the product marketing mix-stay hotel By using the factors selected for study evaluation of marketing polic ies of the hotel as independent variables affect the overall assessment of policy marketing-mix of customers, we use the model feedback Stepwise Regression for the rules selected variables affect the feelings of many customers. With a variable selection criteria for inclusion in the model is the probability of F ? 0. 05 and statistical criteria to make a variable from the model is statistical probability of F ? 0. 10; through the steps of current, Stepwise Regression method of selecting the factors have significant impact felt by customers for each marketing policy of the hotel. Regression models obtained from the specific results of data processing as follows: ? 2. 3. 1 K? t qu? phan tich cac nhan t? ?nh hu? ng d? n chinh sach s? n ph? m c? a khach s? n The analysis of factors affecting the policy of the hotel roduct Four-step implementation, the Stepwise Regression method selected four factors are related linearly to the customers feel about the policies of the enterprise product, the brand, safety, professionalism and advantages the location of hotels. ? The analysis of factors affecting the pricing of the hotel Two steps of implementation, Stepwise Regression method of selecting two factors have a major impact on customer evaluations of the hotel pricing is calculated by the price and adequate information about the ability to price policies hotel customers. The analysis of factors affecting the distribution policy of the hotel Regression Stepwise regression method was chosen two elements are related closely (linear relationship) with detailed reviews of customers about the distribution policy of the hotel is its pure in professional welcome guests Practices and the level of utility system needs to receive bookings for guests. Here are two factors that customers place the greatest concern expressed about the level of satisfaction in marketing distribution policy-mix of the hotel. The analysis of factors affecting the promotion policy of the hotel From the results on the treatment Regression Stepwise regression models, has identified two factors of group policies to promote products is related linearly to detailed reviews of customers about the marketing-mix policies. Thus, if the h otel focuses on content selection to promote an effective way to increase customer reviews a review on the content level of customer satisfaction marketing-mix policies of the hotel will increase 0. 207 points. Similar explanation, we will see the impact of the selection methods to promote products to the effectiveness of marketing-mix policies of the entire company. People refer to the customers, employees, management and everybody else involved in it. It is essential for everyone to realize that the reputation of the brand that you are involved with is in the people's hands. To be able to understand those characteristics it is necessary to comprehend the basic human characteristics of needs, wants, and demands. People, including employees, stakeholders, and guests, are the core component of the hotel industry. A key part of marketing a hotel to the guest requires an understanding of the needs, wants, and demands of the potential and returning guest. ? Needs – human beings have many basic needs including food, clothing, safety, feeling of belonging, and so on. When these basic needs are not met the person takes one of two actions: (1) looks for an object that will satisfy the need, or (2) tries to reduce the need. These are influenced by individual personality and culture. ? Wants – communication of needs – wants are viewed as things that will satisfy needs. Demands – buying power of wants – people have many wants, but may only have limited ability to purchase; when a person has the ability to purchase a want it becomes a demand. The decision to purchase a hotel product normally begins with a need and is affected by some type of stimuli, for example a television commercial, a newspaper advertisement, or the Internet. In many situations the development of a need is a subtle process. Although it may be observed that some people suddenly express that they need something, often this is the outward expression of a developing inner feeling of need. Training has to be on a wide perspective as, even nowadays, there is a big demand of basic training skills, the hotel industry will need, in the near future, a big number of well-trained staff at all levels of the structure, from top management to basic staff like waiters, etc. It refers to the methods and process of providing a service and is hence essential to have a thorough knowledge on whether the services are helpful to the customers, if they are provided in time, if the customers are informed in hand about the services and many such things. The development of needs in the consumer is a major component of marketing success. In the selection process, customers make repeated decisions as they continually attempt to satisfy their perceived needs. Potential customers looking for a hotel room make a number of decisions when choosing where to stay. The process that they go through in the selection of a product is important for hotel management to understand. Management should know (1) that a particular hotel will be evaluated differently by different guests, (2) where a particular guest is satisfied with one hotel that they may be dissatisfied with another, and (3) the perceptions of guests change over time and with experience. The decision process by potential guests is a complex process. All consumers are the same, they are influenced by numerous factors such as personality, culture and so on. When their needs are put into a condition where they can be communicated they then become wants. There are the things that a person perceives as having the power to satisfy their needs. This is the beginning of the search process, and the selection of alternatives that would have the ability to satisfy the needs. Although a consumer may identify many needs and wants, not all of these are converted into a demand for a product. As a result of limited ability to purchase, only a few of the needs and wants may be converted into demands. The ability to purchase relates to the many factors that make up the individual, which include such things as age, income, life experience, gender, previous purchase experiences, etc. An important part of the marketing process is therefore to understand those characteristics that make us individuals and to try to recognize this in such a way that there is a large enough market to successfully target. This process is called market segmentation. To adapt all organizational processes, public and private, in order to become highly competitive in the markets. 4. Other problems exist in the policy-mix Marketing By studying the status of development and implementation of policies for marketing mix products stay hotel, the project has discovered a number of problems exist as follows: First, the policy of the hotel product still matters inadequacies, not bring high satisfaction to customers. The most noteworthy point is the system of complementary products of the hotel also monotonous and lack of tourists has found that demand true. Second factor in the pricing information of the product has not stay just lack sufficient flexibility has become a problem hindering attraction of the hotel guests. Thirdly, marketing plan of Saigon Morin Hotel was a matter of professionalism in the process of distributing products to the market (actually done work and selling) of the hotel still many problems to overcome. Finally, the existence of the work is to promote and advertise products. Besides the way of marketing effectiveness, creating a good impression to customers, policies to promote products of the hotel is still a gap between supply and demand. 5. The solutions to improve the policy mix in Marketing-Hotel Saigon Morin †¢ A good quality service when it meets the needs and expectations of customers. Therefore, the policy development products, hotels have researched the ability to match the product to market, especially the target market. †¢ For high culture and art of receiving and processing feedback from customers. Upon receiving the feedback from customers, the receiving departments must explain how, skillfully handled in the shortest time. †¢ Hotels have agreed a methodology than science products, has had to rely on the specific objectives of the hotel as input costs, power use prevention and plans for sales but also to based on factors beyond the control of seasonal businesses such as computer, the competition in the market. †¢ In reality, there are some guests are not as profitable but higher for hotels large effect in promoting the image and enhance the prestige of the hotel. In this case, the hotel should not be too focused on sales targets which must seize the opportunity to perform activities public relations (PR – Publish Relation). †¢ Hotels must continue to improve the system of distribution channels. Special consideration must be to develop more representative offices in the domestic market and a source of major customers such as Japan, America, Germany †¦ †¢ Activities to promote, promote products must consider two issues mainly the content and methods to promote products. Depending on the object receiving the broadcast messages must be designed to match and bring the most effective. CONCLUSION AND RECOMMENDATION The hotel industry is highly competitive and the right knowledge about customer values and demands is essential to differentiate from competitors and gain sustainable competitive advantage. Implementing traditional marketing strategies is often no longer enough to achieve this goal. Relationship marketing has increasingly become more important, as this concept suggests more focus on retaining the customer and creating a win- win situation with a long- term perspective. In traditional marketing there is more focus on acquisition. Most importantly a good balance between acquisition and retention directed to the right segments is essential for future success. Marketing-mix of the overall effort of the business, it is not just built for a tangible product, but also often made for products and services such as product staying. Elements of the marketing-mix is as extremely important role in directing the business operations of the hotel stay and raise the competitiveness of the hotel market. Study of components marketing-mix policies of the Saigon Morin Hotel, we found that, besides the outstanding marketing can be effective for products of the hotel, there are still some problems exist as a system of complementary products also monotonous, lack of product has its own characteristics and meet the demands of the customer (product), pricing policy of the hotel still lacks flexibility, the valuation information to customers lack sufficient (Price), the procedure has not reached professional levels of expertise (distribution) and methods to promote the product not really effective, it is still a gap between supply and demand (Promotion). This reality requires the hotel to soon have the marketing policy adjustment in order to comply with the requirements of the market in the near future. Nh? ng v? n  d? du? c nghien c? u va trinh bay trong d? tai nghien c? u nay s? khong danh gia h? t t? t c? nh? ng n? l? marketing ma khach s? n dang theo du? i, cung nhu nh? ng gi? i phap d ? xu? t khong ph? i la hoan toan uThese problems are studied and presented in this research project will evaluate all the marketing efforts being pursued by the hotel, as well as proposed solutions are not entirely advantages Vietnamese. These elements are the marketing-mix tools, the specific objectives to help the hotel achieve common goals and strategic long-term, thereby, creating sustainable growth in the market. OUTLINE OF CONTENT 1. Introduction 2. Methods 3. Research Limitations 4. Description of the hotel 5. Customer satisfaction 6. Research Results 7. Conclusion and Recommendation