Tuesday, May 5, 2020

Coca Cola Manages It’s Operations

Question: How Coca Cola Manages Its Operations? Answer: Introduction Bearing in mind that it is the global trendsetter in the beverage arena, it accompanies a variety of brands under its name for example, sodas, juices, practical game beverages and a ton of different items, out of all these products coke which is its legendary brand still tops and yet contributing altogether to the organization road and benefit era. Also the association has used a mass displaying framework together with excellent warehouse structures. Product 1.The portfolio of the products that the company manufactures are diet coke, sprite, Fanta, coke, caffeine free coke and sprite mix. Others include Dasani water, minute maid and lemon twist. (Hartogh, 2013). 2.What contributed to the growth of the business of coca cola was due to the fact that there were no beverage companies for many years, until when Pepsi Company emerged. (Hartogh, 2013) Therefore by the time Pepsi came, Coca-Cola Company had surpassed the growth stage of product life cycle. 3.For the Coca-Cola Company, they mainly manufacture their products worldwide through the affiliated companies that they acquired their franchise. 4.The Company has been in maturity stage since 2014 and there were times when sales dropped such that I almost fell to decline stage but due to the hard work of the marketing team, they boosted sales to a positive level. Process 1.The diagram above is the process model of production of coca cola soft drinks. As shown, the ingredients are subjected to washing and rinsing. This is to enable the combination of water, sugar, the famous secret formula, syrup, and carbon dioxide to be blended and mixed. From that point, the final drink is filled into bottles, capped, labeled, coded and then inspected. The final product is then packaged and kept in the warehouse for delivery. 2.The above process is continuous as it made to ensure that market demand is met. In order to ensure that this process is continuous, the company has employed people who work in shifts i.e. night shift and day time. The companys safety program They give noteworthy prosperity preparing to their business associates using the arrangement essentials portrayed in KORE as an overall benchmark. Planning covers new-contract selection and discontinuous refresher get ready for all business associates and diverse masters coordinating work for their advantage. Improving course to-market security remains a key need for the Company. Course to-market, or RTM, is characterized as the development of items and individuals between their packaging plants and their clients. In 2015 they likewise started pilots to investigate diverse methods for utilizing innovation to viably convey security substance, preparing, and evaluation devices. Cases incorporate more extensive utilization of smartphone apps for enhanced collaboration in the field The use of visual aids by Coca-Cola is very minimal. They only use in marketing their products through TV commercials like the share a coke campaign. I will recommend that they use it even in the employees workplace so that they can also enhance the safety of employees Location Since Coca-Cola is a worldwide brand, most of their businesses are located in cities and towns. The reason behind this is because partners who bought their franchise usually do have strategic locations for instance in Riyadh, it is in the most prestigious business location of Kharis road. Supply chain management There are various strategies used by Coca-Cola in supply chain management. They include; Value addition strategy. As this is very crucial for a business to grow, it helps in expanding the product value and lessening the wastage in an organization's production network. The essential idea of this term is to how to make the inventory network that powerful that it brings about the productivity of the organization. What's more, one can make their inventory network handle more significant by keeping up solid associations with providers or by utilizing innovation. In this manner, thusly, one can increase the value of its inventory network handle and change it into esteem chain. An item or administration must be esteemed when it satisfies the need and desire of the clients (Simchi-Levi, Kaminsky and Simchi-Levi, 2015). Efficiency and sustainability strategy This is another key strategy for a good supply chain for the company. Therefore they have introduced combined heat and power systems to their production plants. This equipment is used to minimize the consumption of CO2. Operational strategy I t is quite amazing to find that coca cola products reach the supermarket shelves within twenty-four hours after manufacture. This is because the company continuously procure new state of the art production lines and sites. Every branch across the globe sources local workforce to ensure that the customer demands are met on time. How vendor selection/purchasing is handled At coca cola, all the printed material is overseen on the ERP frameworks which mean to be considerably more secure than printed material. Fundamentally the procedure of procurement begins with the selection of the supplier and winds up with the order placement with the preferred supplier (Tallant, 2013). How supply chain is managed The international supply chain of the company is a boundlessly complex arrangement of plants, bottling sites, stockrooms, and customers, close by various item offerings taking after various supply chains with the varying target (Tallant, 2013). In order to manage this, it implemented several guidelines for a successful management. These include;Develop a solid system for specifying pecking orders that change when the business changes. Focus on estimations to drive profit consistency and metric consistency over the stock system. Focusing on estimations requiring no manual intervention Focusing on industry rules that are not main for Coke Materials management/distribution TCC is the sole provider of the materials that coke uses in their manufacturing process. They include concentrates and syrups. They also partner with other licensors that have some of their raw materials. The company also get other raw materials apart from the mentioned before from different providers for instance bottles, cans, CO2 and water. More so every single approved compartment, terminations, cases, containers and different bundles, and marks for the results of TCCC must be obtained from producers affirmed by TCCC (Tallant, 2013). The use of e-commerce by Coca-Cola Company B2C or business to consumers is an e-commerce model used by coke. They made a web-based store known as cocacolastore.com that intended to extend cokes conveyance of requested stock. It highlights coke branded items like apparel and merchandise. The business partner behind this is Innotrac Inc. The assention calls for Innotrac to plan and build up the site and additionally deal with all parts of request preparing, satisfaction, and client mind. Recommendation and suggestion For the Coca-Cola Company that to contend in the market, they ought to keep a general mind their inventory network process and continue enhancing it with the evolving period (AGUS, 2011). To catch an upper hand they should continue improving new items and attempt their hands in different parts of .beverages and food Bibliography BUSINESS PERFORMANCE. Journal of Global Strategic Management, 1(5), pp.134- 134. Collider Coca-Cola. (2016). Physics World, 29(2), pp.3-3. Hartogh, M. (2013). It's Still the Real Thing: A Profile of the Coca Cola Company. SSRN Electronic Journal. Senker, C. and Foy, D. (2012). Coca Cola. 1st ed. London: Wayland. Simchi-Levi, D., Kaminsky, P. and Simchi-Levi, E. (2015). Designing and managing the supply chain. 1st ed. Boston [u.a.]: McGraw-Hill/Irwin, pp.10-20. Special Issue of Production and Operations Management: Retail Operations. (2009). Production and Operations Management, 18(1), pp.127-127. Tallant, J. (2013). Coca cola - the evolution of supply chain management. 1st ed. [Place of publication not identified]: Grin Verlag, pp.5-20. Yuvaraju, D., Subramanyam, D. and Rao, P. (2014). Advertising Strategy of Coca-Cola at Coca- Cola Beverages Pvt.Ltd. IOSR Journal of Business and Management, 16(6), pp.122-

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